Home-based businesses are a natural progression from the sort of 'side hustles' that have captured the imaginations of millions of people around the world who decided they want more from life. Some people have traditional second jobs, many have skills, interests and hobbies that they are keen to derive an income from.
Running a business isn't for everyone, but most people at some point in their life have thought about what it would be like to ditch their boss. In todays digital world everyone can have the best of both worlds by running the business alongside their regular job. For many, one of the first steps on this journey is setting up a website. A website is a fast low-cost way of offering services to the world but, like everything else in business, it needs careful planning and consideration. Because of this, before chatting to someone like me, I advise all prospective business owners to pause and take a look at the whole thing from the beginning.
Because you are still reading I will assume you are interested in the whole idea of being your own boss. The biggest challenge in running your own successful business is not in the actual running of it. The struggle is in choosing what kind of business to run. In many instances this is about deciding how to deliver your knowledge and expertise. Creating physical merchandise, authoring digital products, becoming a consultant or trainer, freelancer, blogger, the list is endless.
The important thing is that you start by deciding the following.
From this beginning here are some of the more important aspects of any business that need to be dealt with early to maximise your chances of creating a profitable business.
Some closing points.
Finally consider letting me help you with your website and your business. I'm proud of the fact that it's not just your online presence that I can help with.
One of the reasons I talk a lot about website content is the effect it can have on making your website attractive to the major search engines. The problem is that content creation takes a lot of time, a big chunk of perseverance and a whole lot of discipline. With this in mind I thought about alternatives for those, for whatever reason, don't want to go down the content route.
There is no easy or 100% foolproof method for anything regarding SEO but here are 8 things you can try. They will help generally but are especially suited for getting high local search engine rankings.
Marketing a business can be expensive. Traditional advertising, especially print advertising, can burn through even the biggest of marketing budgets. It can also be difficult to work out the actual return on investment (ROI). Because of this many small businesses rely on word of mouth (WOM) to promote their businesses. It's an accepted business principle that people trust a personal recommendation far more than any advert. Whilst WOM can be effective, it has one major drawback; it's a slow-burn strategy that will take time to build a customer base. Today online marketing offers a viable alternative.
One main advantage of online marketing is that it can supercharge WOM marketing to a point where, with good planning and execution, it can deliver quick, cheap and impressive results.
Consider the following 6 benefits of using online marketing to grow your business.
I think the main message is that the internet is a powerful tool that offers almost endless opportunities for your business. With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. All you have to do is plan before you act and get advice when you need it.
Hopefully this blog provide some insight into what we offer, provide inspiration for you to build the website you have always wanted and help with developing your business generally.