Substance over style is a notion that anyone involved in website development needs to keep in mind. When all is said and done great content always beats great style. But you as a website owner can always strive for both.
I'm writing about this because one of the few things that seem to be universally accepted in the world of web development and internet marketing is that content prevails when it comes to delivering a positive experience to your visitors. Good content attracts loyal visitors. I always follow this first principle by emphasising the need for veracity, authenticity and trustworthiness.
You have to attend to all of this on every single page of your website. Every page is important and every page deserves your full attention. The problem is that often the hardest part of creating content, especially written content, is structure. I find that most website owners have a lot to say but sometimes don't know how to say it. When I get stuck I default to a sequence of questions I have relied on for over 40 years. I ask myself;
Who? What? Why? Where? When? How?
You are probably aware of the fact, that there's nothing new or original about this. As a student I became aquatinted with the ancient Greek orator Hermagoras of Temnos and then Rudyard Kipling and later still Aristotle. But the truth is that I came to it through the 1958 movie 'Teachers Pet' starring Clark Gable. By the time I saw the movie I was in my teens and the power of asking simple questions, has stuck with me ever since.
In the movie the questions were applied to journalism. I have found that they can be applied to most content creation especially where you are trying to tell your audience a story. For those of you that have read this far I hope you can see how I applied the questions to this post.
One final thing. I found out a long time ago that it's okay to be plain spoken, if what you are telling people is exciting.
Hopefully this blog provide some insight into what we offer, provide inspiration for you to build the website you have always wanted and help with developing your business generally.