I want to finish with the point that website owners should always be finding different ways to tell people what they need to know and why they need to know it. It's only then that a solution can be presented. For example a young person with a new car may not know that oil is a big deal or what could happen if they don't check it regularly. The principle is that WHAT and WHY information presented properly to the correct audience with invariably lead to questions of HOW. Taking the example of engine oil; How do I check it? How do I change it? It is these questions that allow a link to be made between expertise and monetisation.
The WHAT and WHY are FREE the HOW costs something.
Hopefully this blog provide some insight into what we offer, provide inspiration for you to build the website you have always wanted and help with developing your business generally.