A short while ago I made it clear that one of these posts was inspired by a Private Label Rights article. I wanted to make the point that the article wasn't 100% original because it was the first time I had used this kind of help on this blog. As I said at the time the piece was comprehensively rewritten and enhanced, but nonetheless it started life as a piece of high-quality PLR material. This is a follow-up to my original post an my intention is to show how I am beginning to use PLR and to give some suggestions on how PLR may be helpful to you.
I thought I would start by giving you my understanding of what PLR actually is. PLR is 'work' sold (by the original creator) under a license that gives away most, or in some instances all, of the intellectual property rights to that work. One of the major 'rights' often granted is the right of the purchaser to present the work as their own. Because of this PLR is sometimes referred to as white label content. PLR materials come in many different forms, ebooks, articles, graphics and even videos are offered. PLR material can be for general reading or specific topics. A word of warning; PLR materials always come with their own specific rights. These rights are the rules governing what can and can't be done with PLR material. These rights are important and must be understood and adhered to.
Now let's take a closer look at what this all means to you. I am starting to believe that enhancing good quality PLR is an excellent way to keep in touch with your customers and an easy way to keep your website fresh, updated and relevant. ALSO I now realise that my using 'Stock Images' amounts to the same thing, and I would never try to keep my websites 100% updated with my own photographs. The time needed to shoot, edit and publish professional grade images, would take far too long and slow down everything else that has to be done. I am now applying that logic to PLR based content for all of my businesses.
NOTE: Everything that follows is based on one fundamental. I always revise the language used in the PLR. I call this changing the 'voice' of the article. It's important to me that anything that I publish is identifiable as coming from me and my real world experiences.
For now I can report that PLR saves me an amazing amount of time in 3 main ways.
Some random thoughts about using PLR.
To sum things up. Well written PLR provides a solid foundation for content creators to build on. It allows the editor to add their own voice, whilst eliminating the time wasted in trying to think of things to write about. In turn all of this makes it more likely that you will keep your deadlines. This is important because it doesn't really matter how often you write, post or publish your thoughts as long as you do it regularly.
(Ironically this post is not based on any PLR content).
Hopefully this blog provide some insight into what we offer, provide inspiration for you to build the website you have always wanted and help with developing your business generally.