It's widely accepted that to make a website attractive not only to human visitors but to the search engines, good content is important. But it doesn't stop with good content for maximum effect new content needs to be uploaded regularly. It's one of the main reasons that blogs are still regarded as important because it's a simple way to get new content onto the website regularly.
But in an increasingly busy world finding the time to sit down sketch out an idea and then write and edit the post is time-consuming. It's subject to procrastination and affected by writers block. Because of this I keep trying to find artificial ways of producing written content. Whether it's a blog post or website content or training materials, it doesn't really matter I'm constantly trying to find ways to make content creation easier.
The fact is that no matter which avenue I go down, whether it be private Rights or artificial intelligence copywriting it always comes back to the same thing. The amount of editing I have to do at the end normally means I should've done it all myself from the start. Which brings me back to the original problem!
Now, In an effort to get some control over all of this, I have started to just speak directly to my laptop using its dictation facility. The idea is to produce a load of unfiltered text to which I will apply a minimum amount of editing. It's a kind of warts-and-all approach to content creation.
I'm fortunate in the sense that I don't have to research everything I'm talking about. Most of the messages I want to get out there come from experience not books. Perhaps more importantly these days I'm more interested in giving my honest opinion, good or bad, and letting people decide for themselves whether to take it on board or not.
It's early days and I'm not sure if it's a sustainable approach to a big problem. It may be that my random thoughts don't contain enough information to be helpful. For now all I know is that this post looks like it's going to take less than 20 minutes from start to finish where normally it can take anything up to a couple of hours.
Three main points to finish up. Firstly however you do it you need to make sure that you are putting fresh content on your website as often as you can. Secondly you need to find a mechanism, process or practice, for content creation that works for you and is sustainable in the long term. And finally please accept this post as the ramblings of an overworked content creator.
Hopefully this blog provide some insight into what we offer, provide inspiration for you to build the website you have always wanted and help with developing your business generally.