To save you time you should know up-front and unsurprisingly I think the answer is to build your own website but get help from someone like us. However there is more to it.
There is a lot written on the internet about how to choose a web design company. Common checklists include;
So far-so-good. But, and there is always a but. I still find that the most important thing on peoples mind is budget closely followed by the realisation that great website performance, design and branding all come at a price and often the TOTAL price is less than clear. This is especially true when ongoing fees, the cost of updates and additional pages are factored in.
This in my opinion this lack of cost vs clarity led to the surge of DIY website builders we see today. This means for many people the problem has become choice. To check I did a quick search on "how to build a website" and was presented with 2,070,000,000 results - I make that over 2 billion options!
There are a few major players in the market which simplifies things but based on my interaction with small businesses over the last decade what owners want is affordable good looking functional websites that they can control without being too technical.
In recent times there has only been 2 main choices -
This middle ground sits between a costly fully custom coded website that almost always requires professional and a cheap fully DIY adventure that demands competency in website design, branding, photo editing, writing content, keywords and search engine optimisation.
It should come as no shock that it is this third choice that James Image Management currently operates in and recommends to all budget conscious businesses that want to keep control of their biggest shop window. Get someone who will start you off, listens to what you want and helps you when you want to make changes. This can bring the best of all worlds-
A final consideration. Recent history tells us that no website, server or content management system is 100% safe against cyber attacks/hacks. This is relevant here because some online builders rely on the website manager to keep up with security issues by regularly installing security updates. Most newcomers understand the importance of these updates but not the urgency. The thing to remember is that some platforms attract more hacking attacks than others. So any delay upgrading security patches as they come along can allow criminals into your site which can ultimately lead to the site and domain name becoming unusable. It's the sort of costly mistake that you only make once. It's also one thing less to worry about if all of the 'backend' security required is high quality and comes as standard in the systems you are using.
Hopefully this blog provide some insight into what we offer, provide inspiration for you to build the website you have always wanted and help with developing your business generally.