Following on from the PLR post I want to talk a little bit about why I think Blogs are still an important part of a modern website.
No matter what kind of business you run your website probably needs a blog. In contrast to your home page, product pages, and other information pages a blog gives you a place where you can post new content to promote some kind of interaction with your visitors.
Blogs also bring 3 direct benefits.
The only real downside to having a blog is that you have to post regularly, and this takes time and effort. However, if you approach it strategically, you can make blogging much easier. Here are some points to help.
What should you write about on your blog?
The goal of your blog content should be to offer help and solutions for the problems and issues your audience faces. JIM Ltd main audience is small business owners looking for cost effective and professional looking websites. Because of this our blog tends to stay with topics that small businesses owners may need help with. The point is that any blog, in any market, should try to offer tips and advice specific to their market. Being helpful with no strings attached can help you build strong relationships with your audience. The medium to long term the aim is to make your website a 'go-to' source of information in your niche and this (hopefully) will result in increased sales.
Where to Get Ideas for Your Blog?
Writing is just one part of the process. In order to blog regularly, you need a steady stream of good ideas for your content. Start by creating a customer profile. Include demographic information so you can get to know your audience. Focus on problems they face and questions they will have. Using this profile as a starting point you can start collecting ideas for content that will appeal directly to your customers. Create an idea file that you can add to as you brainstorm and refer back to when you are ready to start writing. It might be worth writing out these questions as prompts.
Find information and sources?
Since you will need to gather more ideas as you go along, you will need to locate a few good places to search for ideas to add to your writing list. Traditionally social question and answer sites like Quora have been great for finding ideas. Social media, online forums, blog comments, and other blogs have also been useful to see what people are talking about. Once you find useful sources don't forget to bookmark them so you can refer to them when you are looking for inspiration.
One reasonably new way to get suggestions or your writing is to use Google to find out what people need help with. For example; type in the search term "how to build a website" and Google will serve up the normal results. Then scroll down a bit and you will find a section entitled 'People also ask'. Here you will find a list of actual questions being asked by real people searching for information. This gives you a great starting point for your writing and a good idea of what your blog titles should be. One interesting point; as you drop down any of these additional questions, the list below grows offering more and more ideas.
Whilst great writing is probably beyond most of us, writing a decent blog is well within the capabilities of all of us. Here are some general writing tips.
There is one common piece of advice that I almost always ignore. It is said that every blog post should include at least one image. The images are said to make the blog more visually appealing. I agree with the principle but, for me, it just means extra work that would slow things down too much. I take the view that writing something is the most important thing and nothing should detract from that.
To finish I would like to emphasise one thing. As much as I try to be conversational, avoid spelling mistakes and poor grammar, I see these things as secondary to the writing and the need to communicate with my customers truthfully. I take the view that the fear of making trivial mistakes shouldn't stop me from trying to do the best I can.
Hopefully this blog provide some insight into what we offer, provide inspiration for you to build the website you have always wanted and help with developing your business generally.